A season sells one seat for a set of dates. The buyer picks a seat once, it is theirs on every date of the package, and they get one ticket per date. A package holds 2 to 25 dates, all on the same floor plan.
Seasons are on the Events page: switch it to Seasons. Admins and designers can make changes; viewers can look. You need no developer: the dashboard sets the season up, sells it on its own page and runs it. Developers who sell a season from their own site should read Integrate a season as well.
Set up a season
You don’t need to create the dates first. New season makes them for you.
Start the season
On Events → Seasons, choose New season. Or choose New event, then A season. Both open the same steps: About, Dates and Packages.
About
Name the season and pick the floor plan. Every date uses that one plan, so a seat exists on all of them. Venue on tickets and Edition are optional. Switch on Test season to try it without charging anyone.
Dates
Choose New dates to make them: Every day, Certain days or Every 2 weeks, from one date until another, or Pick dates on the calendar. Set the time they start, and tap a day to take it out. They are made when you create the season. To use events you already have on that floor plan, choose Add your events. A season has 2 to 25 dates.
Packages
Full season is always every date. Choose Add a package for another one, such as a half season, and pick its dates. Choose Season only, or Also sell single tickets for each date. Then choose Create season. It is saved as a draft, and nothing sells yet.
Choose the checkout and set prices
On Sell & share, choose SeatLayer checkout or your app’s checkout. With SeatLayer checkout, set a price per seat for each category in each package. You can switch checkout until the first real purchase.
Set the season seats aside, if they are on
A season with season seats switched on shows a Season seats step here. Choose Choose season seats and set them aside before you publish.
Publish the season
Publish season fixes which dates each package includes. Sales stay off until you open them.
Run a test purchase
Run test holds two seats on every date of a package, releases them again, and tells you how long each step took. It takes a minute and is never required. To see the buyer page, open the season page link.
Open sales
Share the season page link from Sell & share, or link to it from your ticket site. Sell at the counter too, see Sell at the box office.
The Overview tab lists these steps as cards under Before you sell, with a button on each one.
The season page
Each season has its own page in the dashboard, with these tabs.
| Tab | What it is for |
|---|---|
| Overview | The steps before you sell. Once on sale: season seats sold day by day, every date with its season seats and single tickets, and what just happened. |
| Seats | The season seat map, each seat counted once for the whole package. With season seats on, the set-aside counts and the release card too. |
| Orders | Every order SeatLayer took for the season. Refund it, cancel it, cancel one date or resend its tickets. Shown when the season sells through SeatLayer checkout. |
| Holders & renewals | Everyone who holds a season seat. Import holders from a CSV, bring them from a previous season, send renewal offers and give a holder more time. |
| Dates | The season’s dates, each with its door and box office. Move, postpone, add or cancel a date, see Season date changes. |
| Packages | The packages and the dates in each. |
| Sell & share | The season page link, the checkout, package prices and single tickets. A closed season has no Sell & share tab. |
| Reports | Money by package and channel, seats sold per date, holders and renewals, with holders and sales CSVs. For admins and designers. |
| History | Everything that happened on the season, with filters, the webhook log and Recover a booking…. For admins and reporting roles. |
Packages and prices
A package is the set of dates a buyer gets with one seat choice. A buyer on the season page picks a package first, then a seat.
- More than one package. Add a second package with fewer dates, such as a half season, with New package on the Packages tab while the season is a draft. Each package has its own dates and its own prices.
- One price per seat for the whole package. Prices are set for each category of the floor plan, in Sell & share → Package prices. A seat in a better category costs more for the whole season.
- Price types. A package can also price a category per type, such as Child or Concession, through the Seasons API. The price table then shows a row for each type.
A season with season seats has one package. See Season seats.
Single tickets for each date
A season you make as Season only sells no date on its own. To sell the seats the season has not taken, choose Also sell single tickets for each date in New season, or later open Sell & share and turn Single tickets on. Each date then also sells its own single tickets while the season is on sale.
A date that already sold its own tickets before it joined the season keeps selling them until you open the season’s sales. The Single tickets card names it, and opening the season’s sales stops it.
- Seats the season holds never sell singly. Holders keep their seat on every date.
- Each date opens its own sales through its own checks. The card names any date that could not open, and why.
- One test purchase covers every date. A live paid date that sells through SeatLayer checkout needs a test purchase before it sells single tickets. Run it from any one date’s Setup, and the season’s other dates open too.
- Pausing or ending season sales doesn’t stop single tickets. Turn them off on the same card. Single tickets already sold stay valid.
Sell at the box office
A season sold through SeatLayer checkout can also be sold at the counter while its sales are open. Open the counter from:
- Sell at the counter at the top of the season page;
- Sell a season ticket on the Box office of any of the season’s dates;
- Sell season tickets under Season tickets in a counter staff member’s list of events.
Only seats free on every date are offered, and the price is the package price per seat. See Box office: season tickets for the steps.
When a buyer’s hold can’t finish
Without season seats, a buyer’s seat is held on every date at once, or on none. If one date doesn’t answer, the hold is cancelled on every date within about 45 seconds. Its seats are free again, and the buyer can simply try again.